https://aesthetikal.com aesthetikal Thu, 30 Jan 2020 04:52:42 +0000 https://aesthetikal.com en https://aesthetikal.com/Header Thu, 30 Jan 2020 04:52:42 +0000 aesthetikal https://aesthetikal.com/Header Aesthetikal Creative Work &amp; Collective Design&nbsp; Joseph McLaughlin Partner Director of Design + Executive Creative Director, Microsoft Experiences &amp; Devices AD 1975&nbsp;/ 2020 &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://aesthetikal.com/Introduction Tue, 08 Oct 2019 21:41:36 +0000 aesthetikal https://aesthetikal.com/Introduction Aesthetikal&nbsp; &nbsp; &nbsp;isCollective Creative Vision &amp; Design Direction executed at massive scale.&nbsp;A human centered approach to design thinking &amp; operations that scales design, openly &amp; systematically.&nbsp; <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/b909ccc0d57ec7a08b6e8224527fe55c77def5799fda30175d06e17d268159aa/Asset-5.png" data-mid="58841366" border="0" src="https://freight.cargo.site/w/128/i/b909ccc0d57ec7a08b6e8224527fe55c77def5799fda30175d06e17d268159aa/Asset-5.png" /><img width="153" height="153" width_o="153" height_o="153" data-src="https://freight.cargo.site/t/original/i/ed8b3087b27aa68a28b01a4741ea88034ab1ca215d6c7133b74447e48fa43f8b/Asset-3.png" data-mid="58840887" border="0" src="//freight.cargo.site/w/153/i/ed8b3087b27aa68a28b01a4741ea88034ab1ca215d6c7133b74447e48fa43f8b/Asset-3.png" style="width: 153px; height: 153px; display: none;"> https://aesthetikal.com/Industry-News Tue, 08 Oct 2019 21:41:36 +0000 aesthetikal https://aesthetikal.com/Industry-News Industry News + Features ︎ + Adobe Adobe Design Diaries&nbsp;Interview Building a culture of Collaboration How Joseph McLaughlin of Microsoft drives cultural impact that changes the way designers and engineers work together. ︎ +&nbsp;Adobe + idean Book Release - Hack the design system Revolutionizing the way your organization scales design. ︎︎ Fluent: Design behind the design Nothing is trivial at scale - not challenge, or impact. The fundamentals of principled design, innovation in technology &amp; human needs — together as one.Open design system —open ecosystem. &nbsp; ︎︎&nbsp; Microsoft Design Evolving the Microsoft Fluent Design System A collective open-source design system. https://aesthetikal.com/20-01-Hack-the-System Tue, 08 Oct 2019 21:41:36 +0000 aesthetikal https://aesthetikal.com/20-01-Hack-the-System &nbsp; &nbsp;Featured &nbsp;WorkHack the Design System Microsoft Fluent Design System Office 365 Windows + Outlook KIN + Windows Phone AD.20-01Hack the Design System is about the human aspects of design systems, but it also talks about the challenges around buy-in, people and resources, communication, and maintenance. idean.com/learn ISBN 978-17330511-2-5 <img width="1242" height="968" width_o="1242" height_o="968" data-src="https://freight.cargo.site/t/original/i/98eada42c62190e7087ff1e850c5f49b98c7851747798e218e0c2ee05729e36f/Screen-Shot-2019-10-09-at-8.53.07-PM.png" data-mid="52380168" border="0" src="https://freight.cargo.site/w/1000/i/98eada42c62190e7087ff1e850c5f49b98c7851747798e218e0c2ee05729e36f/Screen-Shot-2019-10-09-at-8.53.07-PM.png" /> <img width="2367" height="1098" width_o="2367" height_o="1098" data-src="https://freight.cargo.site/t/original/i/f68cb5b841f70d9b355c0deb30f6783475115c1ba4370205aa15fce16f74bcb7/Book.png" data-mid="52350704" border="0" src="https://freight.cargo.site/w/1000/i/f68cb5b841f70d9b355c0deb30f6783475115c1ba4370205aa15fce16f74bcb7/Book.png" /> <img width="917" height="1195" width_o="917" height_o="1195" data-src="https://freight.cargo.site/t/original/i/04b6734a2e982bbbd6ce5248efb76ca787c0d163671f4316d2f7a175e5fbb21f/Screen-Shot-2019-10-09-at-9.04.28-PM.png" data-mid="52380399" border="0" src="https://freight.cargo.site/w/917/i/04b6734a2e982bbbd6ce5248efb76ca787c0d163671f4316d2f7a175e5fbb21f/Screen-Shot-2019-10-09-at-9.04.28-PM.png" /> <img width="161" height="243" width_o="161" height_o="243" data-src="https://freight.cargo.site/t/original/i/2f49ac0d6186a8d37a6e71b3a9435f50bae30f96ed475c6b957cc93d63bd80fc/Screen-Shot-2019-10-09-at-9.18.58-PM.png" data-mid="52380781" border="0" src="https://freight.cargo.site/w/161/i/2f49ac0d6186a8d37a6e71b3a9435f50bae30f96ed475c6b957cc93d63bd80fc/Screen-Shot-2019-10-09-at-9.18.58-PM.png" /> <img width="591" height="561" width_o="591" height_o="561" data-src="https://freight.cargo.site/t/original/i/72ca5f94825b0a7da2b4e260b3106f91d3a43772017b10c6cb98846b1457187d/Screen-Shot-2019-10-09-at-9.20.19-PM.png" data-mid="52380784" border="0" src="https://freight.cargo.site/w/591/i/72ca5f94825b0a7da2b4e260b3106f91d3a43772017b10c6cb98846b1457187d/Screen-Shot-2019-10-09-at-9.20.19-PM.png" /> <img width="431" height="739" width_o="431" height_o="739" data-src="https://freight.cargo.site/t/original/i/3e2ae3a691942765f60cbfdc5eb4da8275d3dbc3658f019ead014cef390ab1c3/Screen-Shot-2019-10-09-at-9.19.26-PM.png" data-mid="52380783" border="0" src="https://freight.cargo.site/w/431/i/3e2ae3a691942765f60cbfdc5eb4da8275d3dbc3658f019ead014cef390ab1c3/Screen-Shot-2019-10-09-at-9.19.26-PM.png" /> https://aesthetikal.com/Recommendations Sat, 18 Jan 2020 19:55:10 +0000 aesthetikal https://aesthetikal.com/Recommendations Industry RecommendationsMicrosoft + Adobe + Oracle + Amazon + Apple&nbsp; View on LinkedIn ︎ + Oracle Vasudha Chandrasekaran Senior Director at Oracle Direct Report&nbsp; Anyone who has worked with Joseph would easily describe him as creative, organized, articulate and systems thinker. A leader that enjoys rolling up his sleeves and getting involved in the actual work that gets done. Joseph is a straightforward and honest leader - a value that is incredibly important. He made it easy and natural to have an open discussion about any topic and that greatly simplified all lines of communication and clarified expectations. He trusted me wholeheartedly as his research partner and gave me and my team the space and autonomy to conceive, plan and execute on projects. When reporting to him, I had the pleasure of directing several unconventional projects that had unexpectedly positive impact on the business - projects that some managers would have hesitated to support. Joseph believes and practices work life balance, encouraging his team to rejuvenate and bring their creative best. ︎ Oleg MelnychukSenior Design Manager at Microsoft, NorwayExecutive Director to Oleg I was part of Joseph's team for over three years now and it's been a transformational experience for our team and for myself personally. Being in a remote office in Norway and staying up-to-date with the latest developments in the main design studio in Redmond was a huge challenge. The products we created had to fit into the larger picture and having access to the latest information was extremely important. Once our Oslo team rolled into his charter and team, everything started to change. Joseph managed to create a culture that made us feel like a true part of the global team, with common vision and goals. Our work has become more impactful, as we were able to have easy contact with partner teams across the org and have the possibility to influence products on a much broader scale. Most importantly, I feel empowered to do my best job and know that Joseph will support me whenever I need it. ︎ + Apple &nbsp; Ray SunDirector of Engineering&nbsp;Engineering PartnerJoseph is a design maven. Teammates naturally look to him for design guidance, from the big picture to the smallest details. Years ago, Joseph &amp; I worked on a product with a clear creative direction, but the implementation didn’t match the design. With limited time remaining, the directors came up with an interesting solution. They asked Joseph to pause his day job and meet 1-1 with every app engineer to align the vision with the product. Everyone knew that Joseph was the right person for this job, and the solution worked. Joseph went on to influence Microsoft Design on a company-wide scale, leading to his well-deserved Microsoft Outstanding Technical Achievement award. ︎ Steve KanekoDesign Architect / AdvisorPrior Mentor +&nbsp; Partner Director of Design Joseph is a passionate, disciplined, systems thinking Designer that leads by hands on example. This is a rare combination in large corporations but a highly necessary skillset to have in order to not just talk about design led quality change, but to show it, and make it scale. I've enjoyed my time with him while working to unify and upgrade, not just the Office suite of patterns and controls, but to connect this to the rest of the corporation in collaborative fashion. ︎ Pete CardPrinciple UX Research Lead at MicrosoftResearch Partner&nbsp; &nbsp; I've had the pleasure of working with Joseph for the past two and a half years in the Office 365 Design Studio. Joseph is a champion of customer needs in the design process and our teams have formed a very strong partnership, working together to solve everything from tactical design challenges such as visual density to ensuring our overall design language resonates with customers. We're very fortunate to have a visionary design leader who collaborates so strongly. ︎ Edward CapuanoExecutive Producer, XBOXDirect Executive Producer to Joseph Class. Taste. Professionalism. All things Joseph possesses that makes him a great Creative Director. What separates him from the pack, and stand above the rest? His disposition. In a world where you can see "moody," both up and down, from a CD, Joseph has such a calm and even keeled way about him, it can be almost zen like. It made the biggest challenges and issues solvable. There was nothing you couldn't accomplish working with him... and to top it off, he always made it fun. Always explained his thought process to you when presenting his ideas, which then made it easy to explain speak to his direction. Never afraid to step up, never afraid to lead, I would go into battle with Joseph anytime, any place, on any project. ︎ Ramiro TorresPrinciple Creative Director - Hololens Joseph is a fantastic creative leader. His ability too conceptualize, develop a design vision, and consensus around it are priceless. He is an inspiring creative leader that is always looking for new creative ways to innovate. ︎ + Likewise &nbsp; Nathan AuerDirector of UX Joseph is a true creative; both artistic and articulate, able to balance a vision and a strategy. The level of craftsmanship that he delivers is&nbsp;remarkable. He's a delight to collaborate with, and I'm always&nbsp;impressed by both his work, and the work of his team. ︎ + Amazon Mark HealeySenior Design Manager&nbsp; Joseph is an awesome design leader and a well respected member of our design organization. He is passionate about design and holds his work and the work of his team to very high standards. ︎ +&nbsp;Adobe + Oracle + Amazon + Apple&nbsp; View more industry recommendations on LinkedIn https://aesthetikal.com/20-03-Office-365 Thu, 30 Jan 2020 03:11:23 +0000 aesthetikal https://aesthetikal.com/20-03-Office-365 &nbsp; &nbsp; &nbsp;Featured &nbsp;Work&nbsp; Hack the Design System Microsoft Fluent Design System Office 365 Windows + Outlook KIN + Windows Phone AD.20-04&nbsp;Microsoft Office 365 was a transformation of several legacy desktop product experiences to a service driven, browser based experience, across platforms and input modalities. Over the course of five years I led several large horizontal initiatives to simplify and drive coherence, and deliver the Office 365 experiences to a modern cloud based communication and productivity platform.&nbsp; Creative DirectionVisual Design LanguageMotion Design LanguageUX FrameworkBrand + Voice Design Experiences included Windows32 clients, Windows10 Universal applications, and touch screen Windows Surface device experiences. https://aesthetikal.com/About Tue, 08 Oct 2019 21:41:37 +0000 aesthetikal https://aesthetikal.com/About Leadership Philosophy + Design&nbsp;Methodology &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; About Passionate, results-driven design leader with extensive knowledge of user experience, systems design, and brand. With over two decades of product design experience, Joseph brings the essence of brand and experience together across web, mobile, software, and services, which he’s successfully demonstrated for several leading brands, fortune 500 companies, advertising agencies, and large technology companies.Currently working as the Executive Creative Director in the E&amp;D division at Microsoft, he leads the Experience Collective Studio responsible for evolving the Microsoft Fluent Design System and horizontal experience initiatives as part of the collective. This aligns well with his passion for connecting the dots in a systematic and open ‘collective’ approach that enables design to scale and builds product coherence. Prior to that, he led several teams in the Entertainment Experiences Group, Office, and Xbox. Joseph is a hands-on creative director which is demonstrated through his commitment to quality, from pixels to code, and his ability to leverage cross-disciplinary teams to deliver soulful product experiences. Joseph is an evangelist of design excellence, a pioneer of UX engineering, builds great design culture, and leads by example. Leadership Design + Industry Recognition &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accolades Recognized by Microsoft’s Technical Community Network for his Outstanding Technical Achievement through his leadership and contribution to Microsoft’s Modern Design Language, an initiative that has quite literally changed the face of Microsoft over the last decade. A work in progress, but more evident in the UX/IU across Windows, Windows Devices, Xbox, Surface, and Office, the design system provides users with a cohesive and intuitive experience where form and function come together to enable rich product experience. This award was the first Technical Achievement for Design within Microsoft’s Engineering Excellence Community.&nbsp;Joseph has been recognized across the industry by the Industrial Designers Society of America, the Webby Awards, the American Design Association, SXSW Interactive Awards, W3 Awards, and the FWA's Favorite Website Awards, and has been awarded dozens of UX and technical design patents.&nbsp; Good design is good business. Aesthetikal Design Collective, Inc. + Seattle Washington &amp; Los Angeles, California&nbsp; ︎ / LinkedIn Profile ︎ / Microsoft Fluent Design ︎ / Twitter ︎ / Medium ︎ / Instagram <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/b909ccc0d57ec7a08b6e8224527fe55c77def5799fda30175d06e17d268159aa/Asset-5.png" data-mid="58841281" border="0" src="https://freight.cargo.site/w/128/i/b909ccc0d57ec7a08b6e8224527fe55c77def5799fda30175d06e17d268159aa/Asset-5.png" />